Rakuten Marketing Acquires Deep Forest Media

Rakuten Marketing, the global leader in omni-channel marketing and a division of Rakuten, Inc., today announced its acquisition of Deep Forest Media, a programmatic mobile marketing company and demand-side platform (DSP).

The reach and performance of Rakuten Marketing’s dynamic mobile ad platform will be strengthened by the technology provided by the Deep Forest Media acquisition.

According to Rakuten Marketing mobile commerce is expected to reach $298 billion in 2015.

Source: Rakuten Marketing

Pinterest Removes Affiliate Links

“We are removing affiliate links to ensure we’re providing the best possible experience for Pinners,” a Pinterest spokesman explained. “Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.”

Source: VentureBeat

Two clearly targeted affiliate networks were RewardStyle and Hello Society. Pins will still show up on the Pinterest site but the tracking IDs will be stripped from the links.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.